The crest of the Grand Alliance.

The Alliance (aka Grand Alliance) is one of two major political factions of the mortal races in Azeroth, its counterpart being the New Horde. The Alliance consists of powerful cultures and groups bound not by desperation or necessity, but by their deep commitments to abstract concepts like nobility and justice.The Alliance was once also known as the Alliance of Lordaeron when its leadership was centered in the Kingdom of Lordaeron.

However, the Alliance was forced to move the bulk of its forces to Kalimdor and to the southern Eastern Kingdoms continents of Khaz Modan and Azeroth in the aftermath of the Undead Scourge that destroyed Lordaeron. It has since lost many members as well as gained new allies, including the Draenei of Argus, the Kaldorei, and the Tushui Pandaren.